Word: huts
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...could. Analysts around Asia are watching to see if Heinecke, the man who built Pizza Hut into the stomach-share king of the nascent Thai pizza market, can mount an Oedipal (and edible) challenge to his former employer with his new enterprise. They've doubted him before. In 1980, when the young American expatriate opened the region's first Pizza Hut in the Thai beach town of Pattaya, even his friends were sure he would fail. Thais don't eat cheese. Thais don't eat bread. And so Thais certainly won't eat pizza, they reasoned. More than 100 pizza...
...After a 21-year relationship, Heinecke and Pizza Hut split in January in a dispute over franchising rights. But Heinecke would not give up any slice of the pizza pie without a fight. On March 17, after a $10 million, 45-day operation, he reopened and rebranded his 116 stores as the Pizza Company, the first Thai-based pizza chain. Tricon International, the multinational conglomerate that owns Pizza Hut, Kentucky Fried Chicken and Taco Bell, has deployed its heavy artillery to quash the rebellion, opening 68 brand-new Pizza Huts throughout Thailand. "It's a battle between market experience versus...
...More than a few analysts think Heinecke could be leading his bakers and bikers into a sausage and anchovie Agincourt. As Pizza Hut's champion, Heinecke slew all challengers, capturing 95% market share and forcing American chain Domino's Pizza out of Thailand. Now can Heinecke beat the brand he built? Areeya Boon-Long, associate director at the Bangkok office of AMI Business Consulting, says: "In terms of brand image, awareness and loyalty, Pizza Hut has it all.'' Pizza Hut has other strengths, too. Tricon has 33,000 stores in 104 countries. As the largest quick-serve restaurant corporation...
...checkbook. Tricon has responsibilities to its shareholders, he insists: "We can't spend foolishly.'' Chew concedes that the company is laying out large sums to lock in prime locations. Although the Pizza Company has won the early going, Chew says that by the end of the year, when Pizza Hut has more than 100 stores, he expects to have 55-60% of the market...
...terraces built by his ancestors in an amphitheater around Batad, a village in the northern Philippine Central Cordillera. The same stone-walled fields have passed from father to son for 2,000 years. At night the family of six cooks over a fire and sleeps in a grass-thatched hut...