Word: huts
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Russia's economic free fall has not been kind to Mikhail Gorbachev. First, in the banking collapse that followed last August's devaluation of the ruble, he lost--as he told the German magazine Bunte--his life savings of some $80,000. Then the Pizza Hut in Moscow that he made world famous in a TV commercial last year closed its doors. Now he's trying to make a little scratch and regain a measure of respect at home--where the vast majority of his compatriots continue to revile him for causing their present woes--with the latest volume...
...village, custom requires that we hold a krutu, a sort of formal palaver, with the granman--grand man, the paramount chief--and his council, before we wander about. We gather in his hut with the village leaders. He is a compact man, with a slightly sad expression--sort of a solemn Redd Foxx--and a tuft of white beard clinging to his chin. During the krutu, one never addresses him directly, nor does he speak directly to others. All questions and responses go through the bassias, high-ranking assistants who serve as intermediaries, a custom that prolongs the meetings...
...women run the place. A mother in her early 30s with bright gold earrings and bright gold teeth talks teasingly with Mittermeier. He asks to take her photograph. She poses, sitting on the steps of her hut. As Mittermeier raises his camera, she gets a saucy look in her eyes, drops her colorful blouse, which was tied at her neck, and shows herself in full, confident power. Everyone laughs, but everyone also gets the picture...
That prospect has made Papa John's cheeky "better ingredients" claims particularly galling to the Pizza Hut high command. Taking its cue from Pizza Hut's own challenge to customers to find a better pizza, Papa John's twitted its rival for using tomato sauce made from yucky-sounding "remanufactured paste." To rub in more salt, Papa John's called on Pizza Hut co-founder Frank Carney, who sold the chain to PepsiCo in 1977 and now owns more than 70 Papa John's franchises, to declare in television spots, "Sorry, guys, I found a better pizza." Schnatter professes...
...fact, Pizza Hut has scored some points of its own. Schnatter concedes that Papa John's sauce comes from canned rather than fresh tomatoes--Pizza Hut's sauce is packed in sealed plastic bags--and that Papa John's mushrooms are canned. (Pizza Hut's are fresh.) An unembarrassed Schnatter is switching to fresh mushrooms throughout the Papa John's chain. "I prefer canned mushrooms," he says with a straight face. "But the consumer prefers fresh...