Word: huts
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...more apropos comparison, is just shy of 14%.) But the U.S. is a different place. In Barcelona, a walking city par excellence, markets with fresh produce abound; tiny, flavor-loaded tapas replace our leaden meat-filled entrees; and fast food, despite the occasional McDonald’s, Pizza Hut and Kentucky Fried Chicken franchises, struggles to gain a foothold. But it wasn’t principally the lack of nutritional fact bombardment that made the seafood paella so memorable, or the sea salt and saffron so vibrant. It was the convivial atmosphere in Barcelona, the celebration of great food...
...Pizza Hut restaurants now number more than 12,000 in 110 countries outside China, says Graham Allan, president of Yum Restaurants International (YRI). Of those stores, 85% are owned and run by franchisees. Operating profit more than doubled, from $186 million in 1998 to $407 million in 2006. International profits drove the stock price up 82% over 10 years. Yum's largest markets overseas include Australia and the U.K. Pizza Hut ranks as the most trusted food-service brand in India, and Russia will soon greet the Colonel through a partnership with top chicken chain Rostik...
...meals involving several generations no longer fit the needs of a hurried and harried middle class. "The lifestyle is changing," says Su. "People are getting more urbanized and busy, with less time to cook at home." KFC's grab-and-go menu items were a novel solution, while Pizza Hut launched the concept of eating out at a casual restaurant with the whole family. KFC opened its first drive-through in 2002 just as China was becoming a car-owning culture. In 2001 Pizza Hut Home Service began introducing the idea of hot meals delivered to the door (which might...
...well. A former $7,200-a-year advertising copywriter, Novak took his marketing chops to PepsiCo in 1987. Though he suffered his biggest failure there--Crystal Pepsi, which he still contends was the right idea at the wrong time--he was handed the reins to the KFC and Pizza Hut units in 1996. He chronicled a childhood spent in 32 trailer parks and an otherwise unconventional path to the corner office in a 2007 book titled The Education of an Accidental...
...service associated with an American brand. The formula developed by Yum's other banners overseas--cheap food delivered in cheerful surroundings--has provided a welcome mat for the company. Diner Frank Li, a project engineer on a trip from Suzhou, says the restaurant's link to KFC and Pizza Hut is a draw, not a drawback. "Those places are good quality," he says. "You know what you're going to get. They are a very professional company that must know what it's doing, and I think the quality here shows that...