Word: hyalsol
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Dates: during 1940-1949
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Dreft, as advertised, washes things "far faster, far easier, far better." Last week the American Hyalsol Corp., which owns the basic patents for Dreft (as well as for Drene, Shasta, Teel and other cleansers), had an occasion for considering the Dreft slogan. It was accused of having its closets full of dirty linen. In a Manhattan grand jury indictment, the Government charged that 1) the company was a front for the German soapmakers, Henkel & Cie.; 2) Hyalsol had dodged $500,000 in taxes. It was, trumpeted antitrust lawyers, "one of the largest and most cleverly operated frauds against the Government...
Most prominent defendant was dapper, scholarly Dr. Lewis Hart Marks, 64, president of American Hyalsol and a $35,000-a-year vice president of Publicker Industries Inc., biggest U.S. producer of industrial alcohol. U.S.-born (New Orleans) and U.S.-educated (Tulane and Johns Hopkins), Dr. Marks did medical research in Germany for many years before he turned businessman...