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...enough if Toyota's growth is to continue. "We need to continue innovating," says Okuda. That explains a campaign to shift the industry from its dependence on petroleum-based fuels. Despite widespread skepticism, Toyota pressed on with the Prius, the world's first mass-market petroleum-electric hybrid car. A hybrid SUV is scheduled for release this fall. "Any carmaker who says hybrid cars can't be profitable," Okuda muses, "I would tell them to start looking for a new line of work." --By Jim Frederick. With reporting by Michiko Toyama

Author: /time Magazine | Title: Hiroshi Okuda & Fuji Ocho: Toyota's Tenacious Twosome | 4/26/2004 | See Source »

Atwood invents hybrid creatures like pigoons, the disastrous fusing of pig and human DNA, genetic engineering companies with names like HelthWyzer and a computer game called Kwiktime Osama. Although the names are fanciful, many of the details are based on real science, which is what makes Atwood’s cautionary tale so frighteningly plausible...

Author: By Veronique E. Hyland, CRIMSON STAFF WRITER | Title: Fiction Meets Science in Atwood Novel | 4/16/2004 | See Source »

CHICAGO Tumi's newest luggage collection is fashioned from high-tech hybrid fabric. One of the best-selling pieces at Marshall Field's is the silver Balance backpack...

Author: /time Magazine | Title: The A List: Travel items | 4/15/2004 | See Source »

...HAVE A CHOICE, DRIVE THE CIVIC INSTEAD OF THE EXPLORER ON SHORT TRIPS. Ultimately, fuel efficiency is the key to your overall cost. When it's time to buy, consider hybrid cars that combine an electric motor and a gasoline-powered engine. Car manufacturers are offering more of these models, like the Toyota Prius. They not only get great mileage but also offer a sizable tax deduction--$1,500 on your 2004 federal return...

Author: /time Magazine | Title: Money: Fill 'er Up for Less | 4/12/2004 | See Source »

...most widely used of South Africa's 11 official languages, but visitors are likely to encounter several regional tongues - Afrikaans in the Western Cape, Xhosa in the Eastern Cape, Zulu in KwaZulu-Natal, Sotho in the Free State - when traveling through the country. There's also a hybrid dialect called Fanagalo (do like this) that dates back to the days when black Africans were recruited for work in the white-owned Loh and Behold Avant-garde murals and imaginative furnishings characterise a new Singapore hotel Identity Parade An iconic style magazine marks its quarter century Summits of Style Esoteric treatments...

Author: /time Magazine | Title: Say What? | 4/11/2004 | See Source »

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