Word: hybridism
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Dates: during 2000-2009
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...yesterday, she focused on Ford’s top environmental priorities, including “ecoboosting”—reducing carbon emissions and increasing fuel economy without compromising performance—and reducing the weight of their cars. Ford has begun researching advanced technologies such as biofuel, hybrid engines, and hydrogen fuel cells in their cars and plans to begin implementing them in the next fifteen years. Cischke emphasized that none of the various solutions that are being researched at the moment will be a panacea.“There’s a lot we?...
That kind of response is generating more and more heat in the emerging field of transformation design--a hybrid of business consulting and industrial design. Firms like Humantific, whose founders are designers, apply the same process used in designing sleek MP3 players and ergonomic teakettles to unwieldy intangibles like cell-phone promotions and hospital organization, transforming their effectiveness. Along the way, the field is creating some unusual teamwork between designers and business people...
...about as it takes up the task of retooling Harvard’s campus. It hasn’t got much to rely on. It shouldn’t be either broad or minute, but both at once; it can’t be traditional or radical, but some hybrid of the two; and it can’t even assume that space means the same things to new students and old designers. But the stakes are high, and the decisions it makes are ones in which we should invest our most intimate concern...
...Nationally, the organics movement is surging. The Whole Foods-buying, hybrid-driving, compulsively-recycling Generation X has transformed an experiment on a 1960’s Hippie commune into a $12 billion per year industry. But with two thirds of American supermarkets now stocking organic produce, what does sustainable food mean, and is HUDS providing...
What is true for food will be true for energy, water and other increasingly scarce resources. We can combat these problems--as long as we act rapidly. New energy sources like solar thermal power and new energy-saving technologies like plug-in hybrid automobiles can be developed and mobilized within a few years. Environmentally sound fish-farming can relieve pressures on the oceans. The food crisis provides not only a warning but also an opportunity. We need to invest vastly more in sustainable development in order to achieve true global security and economic growth...