Word: hybridism
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...counters. “They depend on me.” After graduating from Amherst, where she was the editor-in-chief of the literary magazine, Powell self-indulgently undergoes a turning-30 crisis. Ephron cuts Adams’ signature long auburn hair into an unattractive shag-mullet-bob hybrid and dresses her in the 20-something’s uniform of Anthropologie skirts, ripped Levi’s, and slip-on Vans in an attempt to make her post-graduation crisis seem relevant. The result is a character that might be relatable but certainly isn’t likeable...
...believe in not being first to market but being best to market," says Mary Nickerson, who is in charge of advanced-vehicle marketing at Toyota Motor Sales, also in Torrance. Last year, Toyota reached the 1 million sales mark with its Prius hybrid (gas-powered with fuel-saving electric technology...
...strategy is to be the hybrid masters, no pure electrics, and to explore fuel-cell technology," says Nickerson. "We feel it's going to take a lot more than one technology to make this new market work." Toyota began testing fuel cells in 2002. (Read "The Chevy Volt: GM's Huge Bet on the Electric...
Toyota is investing heavily in its hybrid platform, offering more models, both larger and smaller. In 2010 it will start a demo program for plug-in hybrids with an "eco mode," or a downtown-use option, in which the vehicle will run for 20 miles on electricity before the gas engine kicks...
Toyota's intrepid Prius customers are ripe for the next big thing, says Nickerson, noting research shows that a high percentage of Prius owners are likely to consider pure electrics or hybrid plug-ins. "Prius owners are people very comfortable trying new technologies because of their positive experience with Prius," she says. (Read "Nissan's New Leaf: An Electric Car and Charging Stations...