Word: hybridism
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...directly into electricity using a generator. The energy is never heat in the process. The brakes work the same way a power turbine does when it converts the kinetic energy of moving water into electricity at Hoover Dam. Normal car brakes do convert kinetic energy into heat. And hybrid cars do have a set of normal brakes for use when necessary. But the heat created that way is dispersed into the atmosphere, not converted into electricity. Dexter Ford, manhattan beach, california...
...directly into electricity using a generator. The energy is never heat in the process. The brakes work the same way a power turbine does when it converts the kinetic energy of moving water into electricity at Hoover Dam. Normal car brakes do convert kinetic energy into heat. And hybrid cars do have a set of normal brakes for use when necessary. But the heat created that way is dispersed into the atmosphere, not converted into electricity. Dexter Ford, MANHATTAN BEACH, CALIF...
With the California Academy, a combination research institute, natural-history museum, planetarium and aquarium, Piano is back in stride. What he has produced is a fascinating hybrid of classicism and a romantic view of nature that stretches back to the 18th century. The original museum, a complex of 11 buildings constructed over decades in Golden Gate Park, was badly damaged by the earthquake that hit the Bay Area in 1989. While keeping some of the original Beaux Arts structure, Piano has wrapped it in a finely detailed package of glass and steel...
Even more admirable is his attempt to get Hollywood to believe that the hybrid Toyota Prius was as hot as a Ferrari. Explains Bochner: "We just tried to position the Prius as the new sexy thing. It wasn't easy - making driving a smaller, more economic car hip was a task. So I'd just ask my friends, 'Do you love your children?' That was the linchpin in convincing them. I told them, 'The decision is yours, but the nation is watching what you want...
...hard to take Hollywood's greens altogether seriously - gee, if only we could all afford to shell out $22,000 for a shiny new hybrid - but Bochner's got a point: the nation does watch Hollywood. The TV and film industry tends to be on the cutting edge of social change, from civil rights to the war in Iraq, and that's true when it comes to the environment as well. From films like An Inconvenient Truth to high-profile attempts at carbon neutrality (by the Fox drama 24 last year), Hollywood is working to set the bar higher...