Word: hybridization
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Dates: during 1960-1969
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Twenty-nine people wanted fur. But they didn't get it, because 46 people wanted rubber. And they didn't get it, because 49 people wanted aluminum. What everybody got was Hybrid, the consensus objet d'art of 1965. It is the result of what two young British artists, Gerald Laing, 30, and Peter Phillips, 26, called an "art-consumer research project...
Equipped with sample kits, Laing and Phillips began a year ago to interview people from Los Angeles to London, asking what they wished Hybrid, the logical extreme of making art pop, to be. Categories included color, material, pattern, finish, size, as well as choices between closed or open form, two or three dimensions, a figurative or nonfigurative objet. The interviews with 137 artists, critics and collectors were then tabulated by computer. Results...
...Hybrid came out as a sculpture 52.2 inches high; 23.6% brass, 17% plastic, 28.6% aluminum and 30% Plexiglas; colored red, white and blue, of which 28.5% must be expressed in light...
...Eats Hamburger!" Biggest kickoff for the new season is still New York's International Flower Show, which last week attracted some 300,000 flower lovers, who paraded through the Coliseum for the first, if fleeting, glimpse of spring. More than ever, it was a strange hybrid of beauty and banality, a midsummer's daydream constantly interrupted by nightmares. Lush gardens with brooks and splitlog benches, dogwood trees and primrose bushes delighted the enchanted while only a whiff away peddlers hawked scented sachets and the Encyclopaedia Britannica. The New York Botanical Garden's 500-ft. tropical rain garden...
...each year on everything from peat moss to chamois-colored gloves with green thumbs, companies such as Jackson & Perkins and Burpee begin years in advance to cross-fertilize flowers to achieve the blend of color, size and hardiness to captivate this spring's buyer. To produce a new hybrid, employees brush pollen individually onto the pistils of 10,000 roses, consider themselves lucky if three of the resulting 100,000 seedlings seem worth cultivating. The Mexicana rose cost $50,000, not an extravagant expenditure if only 1% of the nation's 35 million rose growers...