Word: hybridization
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...charging. The Tesla Roadster, which first hit the streets in 2006, boasted a sticker price starting at $90,000 each - well out of reach for most consumers. The latest entry, the Chevy Volt, is expected to be released by 2011; however, the Volt is actually a plug-in hybrid with a gas-powered engine that kicks in as a generator to recharge the car's batteries...
...until now, the biggest obstacle to the sale of hybrid cars is that some Americans think the people who drive them are sissies. That may be true, but Toyota (TM) has sold more than one million of its Prius models worldwide. Honda is not far behind with its less expensive models. The Big Three could not fit all their electric and ethanol-powered cars onto the showroom floor at the Detroit Car Show...
...When Americans do look at a new car, their vision is likely to be short-sighted. Gasoline is back under $1.70 and if oil moves down further prices will fall more. If a hybrid runs $5,000 more than a traditional gas car, who is going to pay that difference to save the environment. No one, particularly when the cost of filling up is down by more than half what is was last summer. Who cares what happens...
...conserve cash, Chrysler also was forced to close permanently a factory in Newark, Del. where it was building its only hybrid vehicle, and it has dropped plans for an alliance with Chery, an expanding Chinese auto company, after months of laborious negotiations...
...Dixie right now. The Mercedes plant in Vance recently had to cut back to a four-day workweek; and with even Japanese powerhouse Toyota facing U.S. sales slumps, the company this week said it's delaying the startup of a new plant in Mississippi that will make its Prius hybrid car. Even workers like Ray now feel that a union "would definitely benefit" Dixie autoworkers; and either way, says Cashman, the New South's economies "still have many, many miles of training and education...