Word: hybridize
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Case in point: Linkin Park's Hybrid Theory, the biggest-selling album of 2001. About 4.8 million people bought it, and the same number, it is estimated, got hold of it free--either from a friend or online--and burned it themselves...
...school. These days, it is sitcoms and TV newsmagazines that are generating buzz for budding music stars. When JOSH GROBAN, 21, released his self-titled album last November, its unconventional style baffled radio stations. That's because Groban wraps his baritone around a hybrid of opera and pop, sings in English, Spanish and Italian and, when he performs, is not afraid to look and act like Michael Bolton. If DJs were indifferent, viewers clamored for information after Groban appeared on Ally McBeal playing a loser with pipes of gold. Last week, after he was profiled on ABC's 20/20, sales...
...behind the wheel of a hybrid Escape when I visited Ford's product-development center in Dearborn, Mich., earlier this month. Ford would not let me drive the prototype up the steepest test hills or around the sharpest curves, but I was impressed by the gentle, seamless shifting between the gas engine and electric power at low speeds. The car went silent every time I released the gas pedal or drove it slowly in reverse...
...their benefits, however, hybrids do cost a few thousand dollars more than their gas-only counterparts. While you may be able to recoup that money in fuel savings within 10 years, it's still a big initial investment. And the batteries are guaranteed under warranty for only eight years, at which point customers may have to shell out as much as $2,000 for a replacement. "People are not willing to pay extra money for fuel economy in the U.S.," says Rich Marsh, who heads GM's hybrid-truck program. That's why GM plans to market its hybrid...
...still hard to tell whether Detroit is really serious about the hybrid-car business. After all, the same companies touting their hybrids today just lobbied successfully to put the brakes on legislation that would have mandated tougher fuel-efficiency standards. President Bush has proposed tax credits of $2,000 to $3,000 for hybrid-car buyers, but those funds aren't likely to kick in for another two years, if ever. Until then, if you want your fancy hybrid car, you'll have to pay a premium. Maybe that's what appeals to the movie stars...