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...counters. “They depend on me.” After graduating from Amherst, where she was the editor-in-chief of the literary magazine, Powell self-indulgently undergoes a turning-30 crisis. Ephron cuts Adams’ signature long auburn hair into an unattractive shag-mullet-bob hybrid and dresses her in the 20-something’s uniform of Anthropologie skirts, ripped Levi’s, and slip-on Vans in an attempt to make her post-graduation crisis seem relevant. The result is a character that might be relatable but certainly isn’t likeable...

Author: By Lauren S. Packard, CRIMSON STAFF WRITER | Title: Julie and Julia | 9/4/2009 | See Source »

...believe in not being first to market but being best to market," says Mary Nickerson, who is in charge of advanced-vehicle marketing at Toyota Motor Sales, also in Torrance. Last year, Toyota reached the 1 million sales mark with its Prius hybrid (gas-powered with fuel-saving electric technology...

Author: /time Magazine | Title: Zero-Emission Cars: A Battle Among Technologies | 9/2/2009 | See Source »

...strategy is to be the hybrid masters, no pure electrics, and to explore fuel-cell technology," says Nickerson. "We feel it's going to take a lot more than one technology to make this new market work." Toyota began testing fuel cells in 2002. (Read "The Chevy Volt: GM's Huge Bet on the Electric...

Author: /time Magazine | Title: Zero-Emission Cars: A Battle Among Technologies | 9/2/2009 | See Source »

Toyota is investing heavily in its hybrid platform, offering more models, both larger and smaller. In 2010 it will start a demo program for plug-in hybrids with an "eco mode," or a downtown-use option, in which the vehicle will run for 20 miles on electricity before the gas engine kicks...

Author: /time Magazine | Title: Zero-Emission Cars: A Battle Among Technologies | 9/2/2009 | See Source »

Toyota's intrepid Prius customers are ripe for the next big thing, says Nickerson, noting research shows that a high percentage of Prius owners are likely to consider pure electrics or hybrid plug-ins. "Prius owners are people very comfortable trying new technologies because of their positive experience with Prius," she says. (Read "Nissan's New Leaf: An Electric Car and Charging Stations...

Author: /time Magazine | Title: Zero-Emission Cars: A Battle Among Technologies | 9/2/2009 | See Source »

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