Word: hydra
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Oldsmobile's line is the widest in its 43-year history, includes wheel bases from 119 to 125 inches, engines from 100 to no h.p., prices from $852 to $1,575. A little more streamlined, new models look much like the '40s. Hydra-Matic drive (no clutch) is optional on all models...
Most widespread innovation for 1940 are the Sealed-Beam headlights on 95% of the models (result of cooperation between the industry, lamp & lens manufacturers). Lens, bulb and reflector are sealed into a single unit. The new lamps light the road without blinding. Another big development is the "Hydra-Matic" drive (see Oldsmobile), which dooms the clutch pedal, lets the accelerator control...
Oldsmobile boasts one of 1940's two major mechanical innovations (the other: Sealed Beam headlights) for its three series: "Hydra-Matic Drive" (a fluid flywheel combined with an automatic transmission which eliminates the clutch pedal, leaves nothing for the driver's left foot to do but play with the headlight beam at night). Prices: $765 to $1,075 (Hydra-Matic, $57 extra). Low, racy, graceful, Olds has a new eight-cylinder Ninety and its Sixty & Seventy sixes...
Cabinet Members, when they speak solo, usually make headlines. Last week, in concert, they did nothing of the sort. At Nashville, Secretary Ickes drew a parallel between Andrew Jackson's struggle with the Bank of the United States and Franklin Roosevelt's struggle with "the hydra-headed economic monster of 1938," by which he meant monopoly. In Chicago, Attorney General Cummings said the same thing less picturesquely, found fault with existing anti-trust laws. Secretaries Wallace at Des Moines, Woodring at Denver and Roper at Columbus defended respectively farm control, domestic peace in view of foreign threats...
...GOOSE ON THE CAPITOL-Leonard Bacon-Harper ($1.50). In light satiric vein, Poet Bacon airily smites the political hydra of a Presidential year...