Word: hydrogenating
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...cloudless afternoon early last fall, Honda CEO Takeo Fukui stood by his company's test track outside Tokyo and watched a group of journalists take the company's environmental future for a spin. After test-driving Honda's multimillion-dollar hydrogen-fuel-cell concept car--very, very carefully--I sat down with Fukui to talk about his company's big bet on clean automobiles. As a young engineer in 1972, Fukui designed the first engine capable of meeting the 1970 Clean Air Act's emission standards without a costly catalytic converter, making Honda one of the first car companies...
...region are bathed in sunlight more than 70% of the time, just the thing for the outpost's solar panels. What's more, ridges and hills cast patches of ground in equally deep shadow, meaning a possible supply of ice that could be used for drinking water and hydrogen and oxygen fuel...
...took the curve at just under 100 M.P.H., Sachito Fujimoto was getting very, very nervous. I was behind the wheel of Honda's new FCX concept fuel-cell vehicle, the most advanced hydrogen-powered vehicle on the road, probably the most expensive and certainly the only one of its kind. All of which made the company's decision to give the keys to a journalist with an expired license and no insurance a bit questionable. After parking the car at the test track--without a scratch--I asked Fujimoto, a lead designer of the FCX, what he thought...
Amateur test drivers might be the only thing that holds back Japan's second biggest automaker. Honda last month showcased its prototype green technologies, including clean-running diesel engines, new ethanol cars and high-performance hydrogen fuel-cell vehicles. The burst of innovation is part of a move to take advantage of high gas prices, which have helped the fuel-efficient company increase U.S. sales 8% in the year's first six months and reclaim its status as a leader in green tech...
...next few days. He'll fly to D.C. and meet with Senators, members of Congress and a former Energy Secretary to discuss his ideas. All those parties acknowledge the need for energy independence, he says, but the political untenability of the cost stops them. "We are not ready for hydrogen because of this, we are not ready for ethanol because of that," Grove says. "But what is the cost-effectiveness of something that can make you an independent country capable of making your own decisions?" That's the City College--educated engineer talking, applying rigorous Grovian logic to a complex...