Word: hymning
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...aggressive marketing. For example, it uses its Holidex reservation system to find out which areas produce the most bookings, then directs its heaviest advertising to them. Each motel manager is expected to make at least five sales calls a week, visiting local civic and fraternal clubs to hymn the benefits of using his inn for meetings. Some managers cull newspapers for engagement announcements, and send bracelets and other gifts to prospective brides, along with a pitch to honeymoon at Holiday Inns...
...aware lyrics. Dress the song up in a razzle-dazzle instrumental sound. To make the Top 40 charts nowadays, a producer must follow all of these prescriptions-or none. To wit: RCA's new release of Amazing Grace. It is a most un-snappy, 200-year-old American hymn tune, performed on that ancient instrument, the bagpipe. It is also No. 19 on the Billboard Hot 100 chart this week and has sold 1,200,000 copies throughout the world in the past eight weeks, more than 300,000 of them...
...Amazing Grace seems part of a minitrend toward the archaic on the charts. Cat Stevens' Morning Has Broken (No. 8) is an old English school hymn. Todd Rundgren's I Saw the Light (No. 16) is a traditional and familiar gospel song. For the ultimate reach into the past, ex-Beatle Paul McCartney's next hit may be the recording he has just made of Mary Had a Little Lamb...
...years after Losing Battles, her long, lyrical, raucous hymn to rural life, she has published a short, muted novel about dying and surviving. Though it contains the elements that have established her reputation-tart humor, the noisy, intricate chorales of Southern social life-this is a more inward, contemplative book than any she has written. Its concern is with what dies with the individual and what can be salvaged through memory and feeling. Its tone is rueful and uncompromising, especially in regard to the way people in this world treat loved ones about to enter the next. "What burdens...
Occasionally the earlier, more resilient Berryman still surfaces. There is a wonderful bravura hymn to Beethoven; a hymn to a Minnesota Thanksgiving feast that ends with a hearty "Yippee"; bouquets tossed at Frost and his drinking pal Dylan Thomas, and moments of tenderness toward his wife. But the dominant tone is cold despair. One of the last poems recalls a night spent at Critic Richard Blackmur's house in Maine...