Word: hyp
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...part of the reason the Crimson was able to beat Princeton and finish the season undefeated derived from an infusion of young blood that the Tigers had not seen before. Freshmen swimmers Jaclyn Pangilinan, Bridget O’Connor, diver Samantha Papadakis and sophomore Noelle Bassi all made their HYP debuts this weekend, and the first impression they left on the competition will certainly be a lasting...
Bassi, the much-heralded transfer from Tennessee who had to sit out last season due to NCAA regulations, didn’t disappoint in her first HYP race either. She won the 200-yard butterfly and 500-yard freestyle, and finished second in the 400-yard individual medley, losing only to teammate sophomore Jane Evans...
McGrath Studios’ yearly payment of $21,000 (1400 students at $15 each) to HYP is well worth it, because Harvard students buy roughly $70,000 worth of prints each year. The cheapest package is $39.95 and some students spend up to $400. Bob McGrath said 50 percent of students place an order, which is very high compared to other colleges, where he said 25 percent of students typically place orders. At Harvard, the average order is worth roughly $100. This means that McGrath can expect an average return of $50 in sales per photo shoot (since he gets...
...HYP got a few studios to bid their rebate up to $20 per student, there would be no need to raise the book price. McGrath said his payments to HYP are top-level, but he did not indicate that they are the highest of any college he works with. Raising the rebate to $20 per student would net an additional $7,000—or $7,500 if the number of photo sittings rose...
...yearbook could also sharply increase its revenues through advertising. HYP only earns $18,000 per year ($11.25 per book) in advertising because it contracts an outside agency to do the work. Like The Crimson and the Lampoon, HYP should take advantage of its free student labor—expanding its business department if necessary—and aggressively sell advertisements. National companies such as Merrill Lynch and Ralph Lauren would probably jump at the opportunity to have their logo on a publication that Harvard alums will read for the rest of their lives...