Word: hyp
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Harvard Yearbook Publications (HYP) is abusing the absolute monopoly it has over the yearbook. It should eliminate the $10 fee, which together with the $50 fee helps to discourage about 200 students each year from getting their photo taken to appear in the yearbook. Lost revenue could be made up through increased sales and a better contract with the studio. If HYP strove to earn money in other ways, everyone could afford to be included in the yearbook...
...unfair and bad for business. It is unfair because it is not in exchange for a good or service that normally costs money. It would be like charging athletes for the privilege of being covered in The Crimson’s sports pages—clearly a preposterous idea. HYP leaders argue that in fact the $10 fee is a necessary part of their revenue. But this should be a free service, as it is at HYP’s archrival, the Yale Banner...
...each year, doubtless in large part because of this fee. Students who refuse to pay either of the two fees are excluded from the yearbook, which greatly decreases their likelihood of buying one. By eliminating the $10 fee and allowing all students to have their photos in the yearbook, HYP would give up $14,000 in revenue but surely increase its sales from the current level of 1600 copies. Assuming that 100 more yearbooks were sold (some parents buy two or three copies), this would boost sales by $8,000. The other $6,000 can easily be made up through...
...HYP President Matthew A. Steinert ‘06 tried to justify the fee in an e-mail by blaming McGrath Studios. “In order to eliminate the $10 fee we would need to be willing to find a photographer to take pictures for FREE,” he wrote. In fact, owner Bob McGrath has said he would be happy to provide free photo sittings, as he does at Boston College and Harvard Law School...
...kickback for being the exclusive senior portrait provider to Harvard undergraduates. McGrath Studios charges students $10 and then pays the yearbook $25. (They call it a “rebate.”) In effect, the yearbook charges each student $10 just to be included. McGrath pays HYP a net $15 per student for the exclusive rights to the 1400 senior portraits...