Word: hype
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Dates: during 1980-1989
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...more than 18 months the campaign has raged amid a blizzard of contending hype, hoopla and hard sell. Tons of campaign literature have been mailed, endless hours of television commercials broadcast, hundreds of millions of dollars of campaign funds spent. Accusations of lying, ballot stealing and electoral tampering have abounded. But already last week, well before the Sept. 1 deadline when the vast majority of some 95 million eligible telephone subscribers are to choose a supplier of long-distance telephone services, the outcome of the Great Long-Distance Telephone Election was already clear. The most elaborate competitive exercise...
...comparative hype and hugeness of Hands, it worked largely through the many small decisions to join in. The tingle of an unbroken cross- continental touch may have been missed, but along the way there was much to find touching. Following the plan of Organizer Ken Kragen, who had also headed the USA for Africa campaign, the line began and ended with homeless people. In New York City's Battery Park was Amy Sherwood, 6, who until last month had been living with her mother and two sisters in a Manhattan welfare hotel. Little Amy also came to symbolize opportunity...
...welter of offerings can leave many consumers befuddled. IRA ads often bristle with hype or technical jargon. Says Donald Underwood, vice president of retirement planning at Merrill Lynch, which holds 1.4 million IRAs: "Consumers are overwhelmed by the variety because there's a lot of smoke out there. They have to do their homework...
...wrinkle in the lucrative skin game. Introduced only last month, Glycel has already topped $5 million in sales. The famed surgeon's involvement has also proved controversial. Declares Dermatologist Albert Kligman of the University of Pennsylvania, who has consulted for a rival manufacturer: "It's one huge piece of hype, and the motive is an ancient one: money...
...whole venture has been rationalized in the pre-release hype with the argument that it is a "true" story. The movie is based on a book by an anonymous author who describes how she was pulled into a nine-and-a-half-week long relationship with a man who dominated her body and mind. She finally realizes the perverseness and horror of the relationship and escapes to write a published account of the whole ordeal...