Word: hype
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Dates: during 1980-1989
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BRANFORD MARSALIS: TRIO JEEPY (Columbia). Some nice moments (The Nearness of You, Gutbucket Steepy), but let's face it: slick imitations of Bird, Coltrane and Ben Webster do not a jazz genius make. Forget the liner-note hype, Jeepy, and come back when you've paid some dues...
...chance to win a $1 million jackpot by whirling the Big Spin wheel. But in 222 tries over the past 18 months, no one has hit the jackpot. Officials added a second $1 million slot to the 100-slot wheel, but to no avail. Without a big winner to hype, ticket sales have dropped from $23 million in fiscal 1988 to $11.2 million...
...lambada is especially hot along the Cote d'Azur, where touring Brazilian dancers are showing French vacationers how to thrust their stuff. But is the lambada just this summer's hype? "It will become a classic," declares singer Loalwa Braz. "And it will be even more agreeable to dance in the winter. It's a way to keep warm...
...first time, the networks are even turning to erstwhile competitors for help with the hype. ABC is running commercials for its fall shows in movie theaters. CBS is stuffing brochures inside boxes of blank Maxell videocassettes. NBC is doing the same with Scotch cassettes. ABC is targeting the VCR user with a more high-tech gimmick: a special bar code in the network's November TV Guide ads will enable owners of specially equipped models of Panasonic VCRs to record certain ABC shows automatically...
These days, after much of the media hype and lunacy has abated, ((I am)) left simply with a gut feeling of frustration. Had to learn the hard way the lexicon of the 80's and discover exactly what "spin" means. The truth hasn't been allowed to come to the fore either for any number of legal reasons or it wasn't lurid enough for print or airing...