Word: hype
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Dates: during 1980-1989
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...soft- drink business. Declares a Coke executive: "All of a sudden, a product that might have been taken for granted is alive." Concurs Dyson: "It generates electricity. We are having fun, trying to draw attention to make it all bubbling and effervescent. Let's face it, it is hype. It is the nature of the product." Even tiny Royal Crown has been drawn into the battle. "Does it leave you feeling flat?" an RC ad asks of new Coke. "Pick yourself up, there is a cola to turn to. RC Cola...
...pervaded the art world up to ten years ago is drying out. Where it still exists, it is more to be found west of the Hudson, in Houston or Chicago or San Francisco, than in Manhattan itself. The moral economy of the art world has been so distorted by hype and premature careerism that a serious artist in New York must now face the same unreality and weightlessness as a serious actor in Los Angeles...
...limitless eclecticism and disarms taste by making everything "interesting." And, as the critic Charles Newman argues in the most provocative book on this problem yet written by an American, The Post-Modern Aura, its net effect is inflation: the permeability the past has acquired is the natural ground of hype in the present...
Comdex, the huge trade show at which personal computer makers display their wares to dealers, has always been a high-spirited affair overflowing with hype and hoopla worthy of a glamorous growth industry. But at last week's extravaganza in the Georgia World Congress Center in Atlanta, the glamour was tempered by a touch of gloom. Attendance was disappointing, most of the new products were unexciting, and exhibitors were hard pressed to drum up enthusiasm. Even the shapely brunet in a bright-red leotard who was posted in front of the NEC Corp. booth did not attract a crowd. Summed...
...drawings), this is not the kind of exhibition to bring hoarsely clamoring crowds to the gates of Ticketron. Nor can it, by itself, restore to us the sense of the masterpiece (and of the skills that underlie its production) that has been imperiled by post-Tut museum hype. But of those 75 loans at the Morgan, perhaps 40 really are masterpieces in their genre, and the rest are of unassailably high quality. It is rare to see such a concentrated show...