Word: hype
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Dates: during 1980-1989
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...hype aside, the need for an enormous rebuilding program is undeniable...
...company stock has a market value of $1.7 billion. Jobs, as founder of Apple, chairman of the board, media figurehead and all-purpose dynamo, owns about 7 million shares of that stock. His personal worth is on the balmy side of $210 million. But past the money, and the hype, and the fairy-tale success, Jobs has been the prime advanceman for the computer revolution. With his smooth sales pitch and a blind faith that would have been the envy of the early Christian martyrs, it is Steven Jobs, more than anyone, who kicked open the door...
...emblazoned across the front page, hard-selling headlines sometimes 4 in. high. (Samples: TORTURE MODEL TEEN TO DEATH; POLS TAKE CARE OF SELVES.) The tabloid format boosted circulation by 48,000. Stephen Mindich, publisher of the weekly Boston Phoenix (circ. 140,000), is an admirer: "The Herald may hype stories, but the facts are correct, and it has credibility." Advertisers, however, have not been buying. Edward Eskandarian, president of the Boston advertising agency Humphrey Browning MacDougall Inc., explained: "The Herald has an older, downscale audience, while the Globe delivers the $35,000-and-up households." John Morton, dean of newspaper...
...unconvincing when it tries to manufacture excitement. But there were some statistics that defied optimistic interpretations: the three networks together attracted less than a third of U.S. households on average; even among those who were home watching TV, nearly half turned to entertainment instead. Despite all their hubbub and hype, all their reaching for meaning, the networks have not yet found a way to make elections interesting to all of the people, even some of the time...
...they say, for weird. Bogus is an ordinary, though slightly out-of-the-way word that has been recommissioned as youth slang that means fraudulent or simply second-rate or silly. Bogus is a different shading of lame. Something that is easy is cinchy. Overexcited? One is blowing a hype...