Word: hype
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Dates: during 1980-1989
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...prospect of cheap and limitless energy has reporters all over the world scouring the world's universities and laboratories--prompting The New Republic to coin the term, "Hype-energy physics...
...auction of Soviet contemporary art held, amid vast hype, by Sotheby's in Moscow last July was seen by the West as a vindication of dissident artists but by many of the artists themselves as divisive and even dispiriting. Some lots went for unheard-of sums; the painter Grisha Bruskin, whose work had been comfortably selling in America for just over $40,000, saw a large multipanel piece called Fundamental Lexicon go for $415,000, an event that caused much skeptical talk both inside and outside the ministry. Landscapes by Svetlana Kopystiansky, and her husband Igor's assemblages...
...several days the first of three climbers from her expedition to reach the top last fall. (A male climber, Geoff Tabin, made it to the top just ahead of Luce.) Thus she settled what she somewhat dismissively refers to as "the American-woman-on-Eve rest thing." (Tired of hype and of fund raising, she had put $9,000 of her own money into the expedition pot.) No doubt she also quelled some of the grousing from the Old Guard of male Himalayan climbers that women aren't equipped for extreme-high-altitude climbing, complaints that have subsided...
...Allison saw it, she and the mountain settled some unfinished business. That was that. But hype has a life of its own, and she was rewarded on her return with her country's equivalent of a knighthood, an interview on David Letterman's late-night TV show. She is little, blond and cute, and probably could have carried Letterman on her back to the top of the Statue of Liberty. His questions were gingerly and puzzled. She, as it happened, had never seen Letterman's show, but friends had explained its tribal rituals. No 19th century explorer snacking on pickled...
...believe the hype...