Word: hype
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Dates: during 1980-1989
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...popular fiction and the folklore of capitalism. It neither blandly accepts them nor blithely satirizes them. Bridges' portrayal of Tucker is in the same key. In the largest sense, he is fully, honestly committed to his dream. But there are lovely little moments when we feel his love of hype and con for their own sake, and sense that whatever the outcome of his enterprise, he knows he has already lifted himself to legendary status...
...country could pull it off, it's the United States, the sports marketing empire of the world. The country that can hype up professional wrestling (or even a Tyson-Spinks championship fight?) should have no problem promoting the World...
USUALLY a summit, like the one between President Reagan and General Secretary Gorbachev last week, would seem momentous. Beyond the standard media hype accorded such events, this summit seemed to solidify the rapproachment between East and West. The two leaders signed the historic nuclear arms treaty negotiated at their last meeting. The criticism voiced by each leader about the other's country that has plagued previous summits was remarkably muted...
...with the opening of King Tut's tomb. But the auction of more than 10,000 items owned by America's most infamous artist, which ran throughout last week and had two more days to go this week, turned out to be a fitting tribute to the huckster of hype. "If he's sitting up there watching, he's probably having a ball," said Diana Brooks, president of Sotheby's North America, which conducted the sale in its Manhattan showrooms...
...factor is what admissions people call the scalp takers: top students who sit on a fistful of acceptances, hogging places that might have been offered to someone else. And in a kind of ripple effect from the leading schools, both the admissions criteria and the intensity of the marketing hype have gone up at second- and third-tier schools, so that they are indeed no longer safe second choices...