Word: hype
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Dates: during 2000-2009
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...matchup generated nationwide hype and an insatiable demand for tickets—the Harvard ticket manager estimated that his office could have sold 100,000 seats...
Actually, despite our traditional obsession with sports, despite the coercive drumming of pre-Olympics hype, some of us don't care that much about the Olympics. We think we matter for other reasons. We suspect we're on the map already and that only American myopia would see us otherwise...
...most notably Talk magazine. Its superstar editor, Tina Brown, hosted "the party of the decade" to launch the celebrity and politics magazine in 1999, but it never connected with readers and went out of business two years later. In her book, Black admits that Hearst was seduced by the hype around the magazine. "Don't allow the siren song of the buzz to keep you from paying sufficient attention to the basics," she cautions...
...While A-Rod and Kobe soil their sports, Brady and Manning have dominated football's spotlight for all the right reasons. Their Sunday tilt is being billed Super Bowl XLII and a half, and for once it doesn't feel like hype. No two undefeated teams have met this late in the season (the Pats are 8-0, Colts 7-0), and the game will likely determine which team gets the crucial home-field advantage in the AFC playoffs (where the two could very likely meet again in the AFC Championship Game). The field is a veritable video game...
...Some Asian artists blame the consumerist hype on foreign collectors who impose their tastes - and dollars - on locals. "The foreigners already have an idea of what they expect from Chinese art, and they are more interested in works that have obvious Chinese symbols," says Shanghai artist Ding Yi, whose Mondrian-inspired geometries hardly betray his nationality. "It's very seductive," acknowledges Li Liang, the owner of Eastlink Gallery in Shanghai. "You know that if you put things up that look Chinese, they will sell well." But others worry that this impulse will only encourage soulless facsimiles with little cultural resonance...