Word: hype
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Dates: during 2000-2009
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...Kevin Durant: There's a lot of hype. People are saying we're going to be saviors wherever we go. I try not to think about it, and tell myself that 'I'm going to the NBA.' I'm not going to be the only person on my team that's good. There are going to be 10, 11 other guys that are great players like myself. So that takes a lot of the pressure off myself as well...
Hillary Clinton won geek points --and huge hype --for her Web contest that asked viewers to vote on her campaign song. Celine Dion's You and I won the contest, but the bigger winner was the video spoof of The Sopranos finale that delivered the voting results. Featuring Bill and Hillary at a Jersey-esque diner, the clip wryly addresses concerns about the power couple's integrity, while using humor to disarm her netroots enemies on their own turf. Bada bing...
Walt Disney chief executive Bob Iger is the antithesis of a brash showman. At last January's Consumer Electronics Show, a high-tech hype-fest in Las Vegas, another CEO peddled a two-wheeler onstage to tout his company's new bicycle-powered cell-phone charger. The understated Iger, wearing spectacles, a dark suit and white shirt, talked about strategy and happily let Pirates of the Caribbean producer Jerry Bruckheimer, ESPN commentators and Lost cast members take the lead in unveiling Disney's multimedia-entertainment fare...
...prosperity in a country steeped in poverty, malnourishment and corruption. Western visitors are led to believe that this once charming small town is India's Silicon Valley. But there is the same gap between the advertised image of a prosperous city and the stark reality; it is the same hype surrounding the "Incredible India" campaign. Come monsoon rains, many homes in this hi-tech city will be flooded with rainwater and sewage sludge. Good roads, metro rail, airports and other facilities have been on the drawing board for years, but there's little evidence of it on the ground...
...same time, maybe we cannot just expect to sit back and be educated and thus be inspired, empowered, or made happy. Perhaps no amount or “brand” of education can ever do that. There is a lot of hype that Harvard—this huge, shining name—is going to make us (and our lives, our futures, our parents) happy...