Word: hype
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Dates: during 2000-2009
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...wardrobe formed the basis of the designs - went on sale the previous night at the chain's flagship store in London. Basking in the nonstop Moss-fueled coverage, Green can't help but smile: "You couldn't dream for a better start," he says. And on May 9, the hype hopped the Atlantic when Barneys, one of New York City's toniest department stores, opened a boutique selling Moss's striped blazers, skinny jeans and hot pants. After four hours, the boutique sold out; even the mannequins were stripped of their dresses...
...year's first surefire blockbuster lives up to its hype. Having saved Gotham while battling a severe case of teen angst, Peter Parker (Tobey Maguire) is now a citywide celebrity as Spidey, with a swelled head to match. Enter a mess of nemeses, some old (James Franco as Harry Osborn), some new to the film series (Topher Grace as Venom, Thomas Haden Church as Sandman). For all the zippy fights and persuasive visual effects, SM3 is essentially a relationship movie, and a very sensitive one, about male-female and male-male bonding--it must set an all-time record...
...victim of friendly fire. "The truth in war is not always easy," Lynch declared and then paid homage to all who have served, and died, like the best friend she lost that day when her underarmored convoy went astray. "The truth is always more heroic than the hype." Just less politically convenient...
...Harvard man and a Yale man were walking down the street. The Harvard man was better—dressed. The Mr/Miss Eleganza photo contest outside the Science Center was meant to be another promotion to hype the show. “The idea is to get people, get the campus excited about fashion,” explains Eleganza committee member Anthony A. Pino ’10. Pino helped create the backdrop for the contest, a sharp white background with “Eleganza” printed in diagonal lines. “We wanted to give it an awards...
...should first note that, as far as theses go, underclassmen should treat the hype skeptically: Writing a senior thesis is not the most difficult thing in history. Most horror stories come from terrible procrastinators who didn’t start any serious writing until January. So my bitterness on the subject stems not from any latent trauma or caffeine-induced health problems...