Word: hype
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Dates: during 2000-2009
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...industry hopes--prays--that audiences believe all the hype for these threequels. Movie people know that for every Spider-Man, there's a thudding Hulk; for every Shrek, a wildly off-orbit Treasure Planet. They also fret that with so many seen-it-before films clogging the May-June release schedule, sequel fatigue may set in. Pandya suggests this could hurt the June 15 opening of Fantastic Four: Rise of the Silver Surfer, a follow-up to the 2005 film Fantastic Four...
When the words Snakes on a Plane hit the Internet, you could almost hear the hisses of delight. Net users celebrated the old-school cheesiness of the movie's premise and urged the studio, New Line Cinema, to amp up the film's violence. But like snakes, Internet hype can't be tamed, and like flying, it's not that easy to get right. When Snakes finally opened, it was box-office venom, taking in a mere $34 million, not even half of cheapie horror flick...
...climate can be controlled by more or less CO2 emissions. It seems that many people have forgotten that CO2 is a basic need for the earth's vegetation. More CO2 increases plant growth and harvests. The fight against carbon emissions and climate change is nothing but ideological and political hype. This will become apparent when the next and inevitable cooling period occurs. Dietrich E. Koelle Ottobrunn, Germany If the world is waking up to the reality that global warming is here (not a future event) and wishes to take effective action, we need to listen to voices other than those...
...curious object came to the attention of readers. It was made of paper but looked more like a cinder block than a book. It contained acronyms and chemical formulas and footnotes. It radiated dangerous amounts of hype and spoke of a future in which each calendar year would be sold for corporate sponsorship, e.g., the Year of the Trial-Size Dove Bar, the Year of the Depend Adult Undergarment. It was, in short, like something sent from above to test the good faith and resolve of book lovers everywhere. It was David Foster Wallace's Infinite Jest (Little, Brown...
...more central American holiday (Home for Thanksgiving) that their cause is hopeless? You'd think they would if they examined the film's key dramatic premise (that long-lost daughter - Parker Posey - is bringing her lesbian lover home to the family). You'd think they might see through the hype, since largely represented by the divinely clueless hosts of a syndicated Entertainment Tonight TV show (Fred Willard and Jane Lynch...