Word: hype
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Dates: during 2000-2009
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Shalom Auslander’s writing has already drawn comparisons to Philip Roth, Woody Allen—and even Franz Kafka. Since Auslander’s first collection of short stories, Beware of God, won’t hit stores until April 1, the hype may be premature—but it’s not unwarranted...
...hottest freshmen feature quickly became “the most talked about article all year,” says Hyman. And with all the hype, the FM staff took the project very seriously...
This is where the entourages come in. Gangsta rap entourages have a special job—to live up to the hype created by this commercialized ghetto gangsta ethos. Since defending their rapper’s authenticity equates to defending their own livelihood, these no-talent friends, who either are already quite gangsta or willing to learn, have no problem engaging in knife-work, gunplay, or fisticuffs against other crews in order to keep their man out of jail yet on top of the gangsta rap heap. And the biggest problem is that there is an endless supply of potential...
...course, you can’t get as much hype as M.I.A. has received without facing a little backlash from the notoriously fickle world of music snobs. People bitch about M.I.A.’s authenticity (“She went to art school!”), political associations (“Her dad’s a terrorist!”), and fashion sense (“Who was the wardrobe designer for the ‘Galang’ video, Crockett or Tubbs?”). But very few can find a bottle of Haterade big enough...
...widespread success she deserves. Just to get the ball rolling, all readers should get their hands on a copy of this album by any means necessary, cruise through their hoods blasting it on the fattest Prius soundsystems they can find, and watch the rebel rhythms trample past the hype...