Word: hype
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Dates: during 2000-2009
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...people have been coming, wanting to know when Halo’s getting here,” Moses said. The only other video game that drew as much attention in the store was “Grand Theft Auto: San Andreas,” released last week to comparable hype, according to Moses...
...Initially it looks as if the Big Three are running behind, but the race isn't over," says Lindsay Brooke, analyst with auto research firm CSM Worldwide. Last spring at the New York Auto Show, GM president Gary Cowger said the attention paid to hybrids included "a lot of hype." Today GM is focusing its hybrid efforts on less fuel-efficient vehicles like pickup trucks and SUVs, while investing in fuel-cell technology. Unlike its rivals, which think this could take 15 to 20 years, GM contends that fuel-cell cars could be on the road early next decade...
...freshman class is perfect for the fast-paced style he looks to bring to the Harvard men’s hockey team. The class is one of the biggest in recent Crimson history—nine new skaters will break onto the ice this season—and their hype precedes them...
Because last year, well, the hype caught up with the Crimson—and Welch...
...Welch says. “The pre-season All-American—stuff like that—that’s great, but I know that maybe that will happen if I just play my game and don’t worry about all that other hype...