Word: hype
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Dates: during 2000-2009
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...diary appeared on the Internet in late April, without much hype, initially drawing about 1,000 or so curious onlookers to the site and its inevitable Twitter feed, where followers speculated about whether Zack16 was a bizarre new Metamorphosis-meets-My So-Called Life scripted dramedy or an ad for something. After a few reporters picked up on it, the buzz grew, and it was revealed to be the latter. Specifically, it's an online campaign for Procter & Gamble's Tampax...
...many ways, the China market is still more hype than lucrative reality. With the exception of the likes of Shaquille O'Neal, who has signed on with Chinese sporting company Li Ning, most NBA superstars aren't pitching Chinese products. (Foreign companies like Nike and Coca-Cola, however, have had success using NBA pitchmen in China, particularly last year when the country was wrapped up in Olympic fervor.) Pirating of NBA jerseys and other basketball paraphernalia is so rampant in China that it cuts into profits for the U.S. league. And even though China boasts its own professional basketball league...
...Three generations, two adorable girls and a dog - no First Family has lived with the weight of hope and hype that has landed on the Obamas. Clothes they wear fly off the shelves. Dog breeders from Germany to Australia couldn't keep up with the demand for Portuguese water dogs after Bo debuted. Michelle is the first First Lady to make Maxim's hottest-women-in-the-world list. (She's No. 93; it probably wouldn't be proper for a First Lady to come in any higher.) Cameras with lenses that can count her pores from three states away...
...once-in-a-decade duel - the kind of rare treat that somehow exceeds the hype. So tonight, tune in to Channel 603 and catch the last game of an instant classic. (Read about Joel Stein's quest to write about hockey...
...Modeled for Teen Vogue, check out Eleganza (Harvard Basketball Center, 8 p.m., $12). It’s a steep price, but it might be worth it to check out what’s behind all the hype. If it’s anything like last year’s, the show will be a little odd, but then again, we at FlyBy don’t really know anything about fashion anyway...