Word: hype
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...Wachowski brothers are currently in residence at the Fox studios in Sydney, Australia, simultaneously shooting Matrix Reloaded (part two) and Matrix Revolutions (part three). The movies won't come out until 2003 (Reloaded in May, Revolutions in either August or November), but the hype has already begun. This month a trailer for Reloaded hits theaters, and not since the Star Wars movies has a film inspired so much breathless anticipation on the Internet...
Teen Mania wants to move teenagers beyond complacency, as it did with Jessica Ray. "Our attendance has grown 15% over last year. It's indicative of a spiritual hunger," says Luce. "We're not a bunch of hype. We're helping kids to feel real with God, and we're doing it in teenage language." And those who have the pierced ears to hear the message are listening...
...With great power," Uncle Ben also says, "comes great responsibility." And with great hype come great expectations. This movie, which will be a big hit, is up against more than a beloved comic book; for the millions of visitors to Universal Studios Florida, it must overcome memories of the Spider-Man theme-park attraction. In a six-minute tram tour of upper Manhattan, the ride provides careering thrills, state-of-the-art 3-D visuals and a fistful of supervillains. There, and not on Sam Raimi's screen, is where to find a charismatic Spider-Man--and a moving marvel...
...President, for all his tough talk, is not about to rush into anything. "Bush cannot embark on a mission that fails," says Geoffrey Kemp, a former member of President Reagan's National Security Council now at the Nixon Center in Washington. "Given what happened to his father and the hype in this Administration, it would be the end." And for Saddam, yet another new beginning...
That's what happens when the Wizard of Oz gives interviews. But Lucas' first Star Wars film in 16 years was the victim of its own mammoth hype, stoked by a quillion cover stories, including TIME's, before anyone had seen the completed work--and by the worldwide audience's communal memory of Star Wars (1977) and its sequels, The Empire Strikes Back (1980) and Return of the Jedi (1983). If the Odyssey had enjoyed--or suffered--as much anticipatory fluffing as Phantom Menace did, some ancient Greeks would surely have muttered, "Homer's lost it." And the poet would...