Word: hype
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...full-blown case of music-industry buzz. Rolling Stone and ENTERTAINMENT WEEKLY named her one of the top new artists of 2002, and she landed a coveted spot on the Tonight Show the day after her record was released. "I'm freaking out," says Jones. "Buzz is cool. Hype is not. I just don't want anybody to have any expectations. I mean...
...only days before Oscar Night, and the dash for big-time buzz, grosses and Academy glory is heating up. Amid all the hype, one quiet little film is gaining momentum - fast...
...fivesome in worn denim and messy hair, plopped them on a sidewalk stoop and photographed them in black and white for an album cover worthy of The Strokes. And why not? If that band can make it big with throwbacks to punk’s heyday and a hype campaign to embarrass the Y2K virus, why can’t Phantom Planet be the next group to jump on the “saving rock” bandwagon...
...with “Turn Smile Shift Repeat,”—the album’s best song—it’s all fun sugary stuff, easy to listen to but also easy to forget. Without the production wizardry, the star power, and the hype machine behind them on The Guest, Phantom Planet might have been just another unknown garage band with big dreams. Now they’ve got our attention, hopefully; they can learn to hold...
...current exuberance was serious. If they're still headed north in two months - at the rate investors are pricing in this recovery, that's no sure thing even if it does show up - we'll know it was rational, and not just another insidious analyst-banker conspiracy of hype. Or foolishness...