Word: hype
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Pazira will return full-time to Ottawa and her chosen profession, journalism, when the Kandahar hype dies down, but she is grateful for this onscreen opportunity. In her "first and last" venture as an actress, she made a point that she says is often missed. "War touches the well-being of women in such a negative way. Its effects are not as visible as the burka, so we don?t see it or talk about it," she says. "War is a prison, specifically in the lives of women...
...bands like INXS and Silverchair but a total no-show when it comes to mind-blowing dance music. Last week’s domestic release of Since I Left You, one of the year’s finest records for sure, was practically invisible, considering the boatloads of critical hype and acclaim this sextet have been enjoying since the album first debuted a year ago. The Avalanches’ sound is uncompromising but utterly accessible, pure dance music that trainspotters, indie rockers and hip-hop heads can enjoy on the same level. With the group’s sheer ingenuity...
...fanatic Christian who seeks to warn the public about witchcraft, I merely despise the hype and licensing that Rowling has condoned while hypocritically proclaiming her support of literacy campaigns. Fans will argue that all this commercialism is actually good for everyone, that it reinforces reading and promotes literacy in a society of music videos and video games. But does it reinforce the desire to read per se, or just the desire to purchase more Harry Potter paraphernalia...
...surprise, surprise! Hollywood marketers are shrewd. Wary of tainting the (so far) starry-eyed image of Harry as innocent youth, unblemished by hype, Warner Bros. is exercising an extremely tight rein on movie marketing—choosing only Coca-Cola as their global licensing partner. Despite the preponderance of Potter products in (and being snatched from) stores, the studio has also shielded Radcliffe and his cohorts from press and paparazzi—the confidentiality surrounding the cast and crew of Sorcerer’s Stone puts Kubrick’s and Spielberg’s top-secret A.I. to shame...
...pair of Harry Potter glasses in my purse and a lightning bolt on my arm (in defense of my sanity, I did not go so far as to put it on my forehead). I also walked out with a copy of the new, much-hyped fourth book in the Harry Potter series, Harry Potter and the Goblet of Fire. I had purchased the book partly because a cousin of mine was desperately counting on me to get it for her, but something else made me stand in a line that snaked throughout the store for an hour. Simply speaking...