Word: hype
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...selection of flavor-of-the-month Ang Lee as best American film director had more to do with hype and fashion than artistry or achievement. How could Lee be chosen over a far more accomplished filmmaker like Robert Altman? He continues to create works of passion and originality at an age (76) when most directors are far past their prime. His influence can be felt in the most exciting films of recent years, and he has worked in just about every film genre known to man. In a field of imitators, Altman is an innovator--one of the best America...
...HYPE Spielberg's next E.T. BOX OFFICE $71 mil. SPIN "On track to be a worldwide success. It's had a record-setting three weeks in Japan." --Warner's Brad Ball ATLANTIS: THE LOST EMPIRE...
...HYPE Surefire hit, headed north of $250 million in the U.S. BOX OFFICE SO FAR $190 mil. SPIN "We're right in line with corporate goals. We may surpass $450 mil based on how it performs internationally." --Buena Vista's Chuck Viane...
...long pedigree, it remains something we have mixed feelings about. On the one hand, it's an essential engine of capitalism--one means by which demand begets supply. But it also has something to do with fast talk and hidden persuaders. We blame it for the white noise of hype that infests our brains. We blame it for sales calls at dinnertime, an innovation that should not get any prizes...
...rarely seen without his rifle. It was his audacious kidnapping of popular south Indian film star Raj Kumar last year that catapulted the 54-year-old forest bandit from local Robin Hood to the world stage. Veerappan's mysterious release of the celebrity after 108 days of headlines and hype?apparently with no demands met?only added to his aura and provided grist to rumors of secret government payoffs. In a gripping new book, Veerappan, The Untold Story (Penguin Books India; 312 pages), journalist Sunaad Raghuram tries to separate the folk legend from the callous outlaw who once reportedly murdered...