Word: hype
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...which includes text messaging and sending smiley faces to classmates. (DoCoMo became a renewed symbol of Japanese tech prowess by popularizing those features, especially with the young, through its i-mode service.) 3G is an exponential jump, allowing one to do pretty much anything a PC can, anywhere. Its hype was such that companies spent fortunes to win 3G licenses around the world. Europe attracted the biggest fees: $100 billion or more. (The U.S. is far behind: 3G isn't expected there for two years...
Schickel's review was symptomatic of how easy it is to be seduced by the false hype of Hollywood marketing. As Schickel noted, the movie is bloody, but that is about it. It presents a pathetic image of social scum. Why not promote other, better Mexican films such as Herod's Law, Two Crimes and even Recipes to Stay Together? JAIME LAGUNEZ OTERO Mexico City...
...business-siders, of course, will probably pretend that it is, and slather on another layer of hype, glory, postmortem get-togethers, affiliate appearances and product placements next season. Forgive them - this thing practically saved their whole network, after...
...than the rest of the summer's offerings. [Interesting sidebar: Burton has rumored to have forced those involved with Planet to sign non-disclosure agreements up the wazoo and filmed five alternate endings to the film to ensure that it's ending is kept a secret. Creative control or hype-inducing scam? You decide...
That background explains why the publishing world has whipped itself into a fine froth of hype and hoopla over a rather creepy 12-year-old fictional hero named, as is the novel he stars in, Artemis Fowl. British rights to the book, written by Irish schoolteacher and children's writer Eoin (pronounced Owen) Colfer, 35, were purchased last summer by Penguin/Puffin. Then Talk Miramax Books snapped up U.S. rights, and Miramax Films optioned the book for a film. At that point, publishers all over the planet began bidding on Artemis Fowl, which has now been sold in 18 countries...