Word: hype
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...They even made it big in China during the Cultural Revolution when Mao-adorned pendants were the symbol of revolutionary coolness. Then the multinationals, elementary schools and junior athletic leagues took over and un-cooled the button. They became big and plastic, and their messages lost out to corporate hype and photo badges of 8-year-old softball players. Until now. Yes, the classic aluminum beauties are back. Kitschy slogans and retro cartoons decorate the small, round pins that reign again on the streets of fashion-conscious England and Holland. But no country has embraced the retro buttons?and their...
...events in Moscow came at an awkward time for the Bush Administration, which is trying to hype its so-far-so-good relationship with Putin. Last week the State Department publicly called the campaign against Media-Most "politically motivated" and "deeply disappointing." But more dramatic moves, such as excluding Russia from meetings of the G-8 group of industrialized nations or blocking its access to the World Trade Organization, were only idly discussed. "If the Russian people are not willing to defend this valuable achievement," said a State Department official, "then it's not up to us to defend...
...Other businesses—and it’s my argument that the majority of failed and struggling dotcoms fit in this category—simply got seduced by the land grab rhetoric of 1998 and 1999. In the middle of Web hype fever, startups were going to take over the world in 18 months, and anyone who wasn’t burning cash by the barrel to get an early lead was dead meat. Consider Kozmo.com. Their idea—Web-based, immediate delivery of videos, food and certain household goods—certainly encountered strong demand, especially...
...case can be made that Bush, while off to a smooth start, doesn't have all that much to hype. A President without foreign policy experience got the stranded crew home from China, and his public statements have generally been in key. But by the yardstick of Rove's ambition - creating a locked-in Republican majority - Bush has a long way to go. The Great Transformation was to begin with passage of his education-reform plan, which the Senate is set to debate this week. The vouchers and testing proposals at its heart have been washed away and diluted, respectively...
...didn't really produce any numbers. He just created a hype," says Formulasys president Rajeev Karajgikar. "He's a smooth talker, a real con man. He knows exactly how to play the cards." Karajgikar says Desai's reputation was self-perpetuating. "Stories of his donating millions led people to believe in him," he says...