Word: hype
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...worried. (Hey, you did pay for this article, didn't you?) The fact is--as the stitching-pattern makers learned the hard way--there's no corner of the so-called content industry, no bit of intellectual property, no idea, that isn't in danger of being Napsterized. "The hype is justified," insists Jupiter Communications analyst Aram Sinnreich. "Network file sharing has profound implications for the business model of the entire entertainment industry...
...Nick Leeson brought down Barings bank with $1.4 billion in fraudulent trades. At 25, Gary Hoke faked a Bloomberg news report linked to a Yahoo bulletin board in a stock scam that cost investors $93,000. At 24, Rafael Shaoulian littered financial bulletin boards with unfounded hype that enabled him to sell a stock and pocket $173,000. At 23, Mark Jakob drove down the stock of Emulex with a phony Internet report. He bought with a vengeance after the decline and made $241,000 when the hoax was discovered and the stock rebounded...
...school-age dependent. Lebed lives at home. He watches World Wrestling Federation matches. He roots for the Mets. He doesn't drive, at least not a car. But he has been in the fast lane of Wall Street swindlers for the past year, driving stocks with bogus chat-room hype that enabled him to capture $272,826 in illegal profits. Lebed settled his case with regulators last Wednesday, agreeing to disgorge the profits, plus $12,174 in interest, without admitting to any wrongdoing...
...Olympics, there was the short- lived Dan vs. Dave rivalry that never materialized. Yet even though it fizzled, the hype was worth the subsequent anti-climatic purge...
...force of a car crash, and pavilions for each VW brand. John Lennon's white Beetle, featured on the cover of Abbey Road, is a centerpiece of the VW museum. But perhaps the smartest thing VW did was to keep prices low and focus on fun--not hype. Whaddya know, it works...