Word: hype
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...entered an era of diminishing returns. Scientists will continue making incremental advances, but they will never achieve their most ambitious goals, such as understanding the origin of the universe, of life and of human consciousness. Most people find this prediction hard to believe, because scientists and journalists breathlessly hype each new breakthrough, whether genuine or spurious, and ignore all the areas in which science makes little or no progress. The human mind, in particular, remains as mysterious as ever. Some prominent mind scientists, including [TIME Visions contributor] Steven Pinker, have reluctantly conceded that consciousness might be scientifically intractable. Paul...
...regret your answer almost instantly. Prediction can be a sucker's game; appreciation is where it's really at. You like Rah's music, that you know. She seems true to her roots--you saw that up close. The glossy photos in perfumy magazines, the Hype Williams-directed videos, the sound-bite TV appearances--all of that seems thin and sugary, like the glaze on a doughnut. Answering the door in a fuzzy bathrobe, that's real, that's true, that's hip-hop. In that one moment in her graffiti-scarred hallway, Rah was as big a star...
...postcopyright economy. After spending months hunting down pirates, working on SDMI (the Secure Digital Music Initiative) and investing millions in litigation, battling companies like MP3.com and Scour, the industry may have thought it had begun to stuff the digital genie back into its shrink-wrap. Despite the initial hype about MP3s, the format turned out to be downloadable music for geeks only. The rest of us couldn't be bothered spending hours wandering through dead-end links searching for a particular Phish bootleg. With Napster, however, all you have to do is type in the name of the song...
Jackson isn't into hype, but he isn't above mind games. He likes to assign his players books to read--novels, collections of poetry, works of philosophy. The players don't always read them, but the coach feels it's important to give them the opportunity to grow intellectually. "It's a chance for you to get outside of yourself," says Jackson. "A lot of times when you're as egocentric as we are, so thoroughly bound to our own perspectives in this world, it's important to get another viewpoint. TV is great, won't complain about...
...Cheng and Kenny vet roughly half a dozen business ideas. Clients are welcome to move into Incubasia's office and help themselves to logistical support (including Frisbees). The founders also provide expertise and up to $500,000 in financial assistance, plus one of the Internet's most treasured commodities--hype. "Our job is partly to be the evangelist for start-ups," says Kenny. "We have to get the message out." In return, Incubasia gets an equity stake in each company, usually between 33% and 50%. Armed with business and technological know-how, clients are expected to leave the nest...