Word: hype
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Today one preferred technique of hype artists is ticker spamming. A number of legitimate services like Business Wire and the PR Newswire accept press releases for a fee and channel them onto the Net, automatically sorting them onto stock bulletin boards. This gives spammers a chance to float releases, which just might mention well-known companies in the text alongside the dogs they're hyping. "You go on Yahoo, [ask for] a news story on Microsoft, and you could end up with some manufactured handout touting shares that have no prospects whatsoever," warns Kevin Lichtman, creator of the Stock Detective...
...have come to expect from summer movies, but it seems as though final editing wasn't ready in time to capitalize on the time of year when people (and their brains) seem to go south, so some genius decided to release it during March. With all the Oscar hype infecting the air at this moment, hopefully _Mission to Mars_ will be buried like many of the film's casualties. In watching _M2M_, the only benefit is that it represents a new low standard in movie making. From this point, De Palma can only go up, and here's hoping that...
...hand, the Time Boxes seem utterly a product of the 1990s, in their disregard for salability, in the intimate nature of their intent. The boxes are found objects, but personalized as specific gifts for a specific recipient. On the other hand, the project does have the '80s element of hype, the building-up of an event, the sole purpose of which is to create something tangible out of what began as a private activity. And even in the performative nature of the opening of the boxes, we sense a latent 1970s effect of theatricality. But perhaps this inclusivity of concepts...
...case, I think Jennifer Lopez is slowly digging her own grave. Nowadays, hype can only get you so far-and then you turn into Carmen Electra. And Jennifer is happily promoting her own image as all ass and sass, no talent to back it up. In this month's Talk magazine, her diva demeanor is on parade. She tells us that her two best friends since childhood keep her grounded-but then we find out that these girls are also her "personal assistants." Meaning that she forks over a wad of cash and they "draw her baths at the Ritz...
...Oscars are such a farce. The Academy voter's average age is probably 60-and they can't differentiate a movie from its hype, even after having seen it. In other words, if you "tell" a voter over and over that you have a good film, well, then, it must be a good film. And no other studio has exploited this minor "flaw" in the system like Miramax. Miramax honchos Harvey and Bob Weinstein know that publicity is the key to everything in the movie business. So every year, they pick one of their films to sell and they shove...