Word: hype
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...Bros., 20th Century Fox, etc.--just seem to salivate. This past summer, the prime time to release big-budget and sometimes quirky films, box office receipts totaled a touch over $3 billion, the biggest ever in the history of movie making. Summer is one season where the amount of hype and advertising simply inundates various forms of media; but Christmastime and the preceding period is no less intense in film circles when various movies with varying appeal play (to variable degrees of success) in theaters across the country...
...Killer) under the direction of Andy Tennant, who is last known for his sweet treatment of the Cinderella tale in Ever After. So, in order to entice people into theaters in the winter months, what do studios do? They advertise when most people will be sitting in theatres to hype the next big film season. So, for those who saw Star Wars: Episode I this past summer -- and judging by the $792 million in box office receipts, many did -- you might have noticed a few of the trailers preceding the film promoted movies scheduled for release late in the bitter...
...actual film). Artisan Entertainment, recognizing the success that the Blair Witch advertising brought them, developed a devilish little pattern in their marketing strategy. First, they design an ultra-cool web page. Then, they show their enigmatic preview to those same people who were sucked in by Blair Witch hype. Finally, they sit back and watch the web geeks do the work, generating more buzz and rumor than substance...
This past weekend in Brookline, the United States made a remarkable come-back-from-behind to reclaim the Ryder Cup. But even more remarkable was the pre-game hype and post-victory hyperbole...
Winning the cup would be possible every two years. That's long enough build up hype and distinguish the event from other yearly traditions, but short enough so each class has two shots to bring (or keep) the Cup home...