Word: hype
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...seems that J.K. Rowling has tapped into the '90s world of hype. Posters in bookstore windows around the world proudly proclaim "Harry Potter sold here," and proprieters are more than willing to take advance orders for new books in the series...
...question remains: why is Harry Potter such a hit with adults? The series is so popular that two of the books now occupy top slots on the New York Times Bestseller list. Nissara Horayangura, a senior in Eliot House, agrees that the hype caused her to buy the first book in the series. But as soon as she started reading, she was hooked. "It's a fantasy book, but it's suspenseful--it's a compulsive read. And it's not obvious, even to adults...
...media hype," he said...
...even he couldn't figure it out.) Since Caldera doesn't offer free phone support, I sent e-mail to the help desk; weeks went by with no answer. I have since given up. That's a shame, because once it was running, Linux lived up to its hype. It never crashed, though it did look at me funny once or twice...
...There was always uncertainty behind my defense of Dylan: Was I championing, in a figurative sense, a dead man? Since I have never heard him live in concert, it was difficult for me to determine whether he was all hype hiding behind a veneer of legend and recording technology. The question was never whether his heart was healthily thumping away, rather, very pragmatically, if I saw him in concert, was he going to suck? And therein lies the peculiarity of affection: it fears the possibility of change. For our purposes, that would result if the familiar image of good Dylan...