Word: hype
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Overlooked in all the hype about a bidding war was the fact that the economics of the deal could work only for AT&T, because of the synergies Armstrong's strategy made possible. No other company was in a position to provide each of MediaOne's subscribers with as wide an array of services and soak up all those revenue streams. (Think about it: Would you rather buy phone service from your local cable company or AT&T?) No other company, in other words, could justify the $4,700 per subscriber that AT&T was willing to pay. "Bottom line...
...know so much in this first chapter--and not because of the prerelease hype. We know that plucky Anakin will grow up to be Darth Vader, so the crepe of Fate hangs over his ascendancy. We are meant to root for the boy when he finds himself in a plane cockpit during the climactic battle (he could be a kid sneaking a drive in his dad's Lamborghini), yet we know that the budding hero will later be a super-villain, as if Aladdin were to grow up to be Jafar...
Perhaps recapturing the excitement of youthful giddy anticipation was worth wading through the hype, I thought. But then Jessica told me about her previous boyfriend, a fellow Star Wars freak. "The relationship ended because he spent all his money on Star Wars toys and never wanted to go out," she said. Sometimes it's best to evolve...
...Mann's Chinese Theater for three weeks, or which inspired international fans to fly to the United States next week just so that they can see it before it opens abroad in July, the excitement in the air is contagious. My only hope is that all the hype has not constructed a reputation for "The Phantom Menace" that it cannot possibly live up to. The trilogy wasn't great because it was popular or because it made a lot of money; ticket sales could make "Titanic" the highest grossing movie of all time, and that still wouldn't endow...
...hype preceding the release of the movie is almost unprecedented. The millions of fans who watched the original "Star Wars" trilogy unfold and the millions more who have discovered the series in the years since "Return of the Jedi" was released wait in heady anticipation for Episode I, the first of three "prequel movies." This anticipation has, in true consumer culture fashion, translated itself into a whirlwind of product advertisements and money-making promotions...