Word: hype
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...There was a very good reason why we missed Caroline's mother's visit to the city the first time around, thank you. So the cable channels, aware of the networks' prehistoric insistence on shutting down for the summer, use these months for their hype: HBO's Sex and the City (now), Showtime's Lolita (Aug. 2), the Discovery Channel's Shark Week (Aug. 9-16) and the Learning Channel's latest swimsuit documentary, Beauty and the Beach (July 11). The best viewing is hiding on obscure cable channels. Finding them can require not only keen summer-surfing skills...
About three years ago, amid the hype over the nouveau punk radio revolution, Rancid blasted onto the mainstream modern rock scene with ...And Out Come the Wolves, a pop powerhouse that provided a Clash-esque revitalization of the rock airwaves. The rough-around-the-edges quartet wooed listeners and fans alike with its brash musicianship while roping in the critics despite the band's inescapable unoriginality. No matter how much Rancid sounded like the punks of old, though, the band undeniably impressed the masses with its raw street-rock energy and perspective. As Green Day resurrected the three-chord...
...marketing; these guys prefer their own cheesy marketing. The games have been rechristened from the original Extreme Games, because extreme has come to signify "desperate marketing tool." Now they gently allude to Generation X, which also means "desperate marketing tool." And even though the skateboard faithful loathe the mainstream hype, they have grudgingly accepted the event. It is, after all, the only venue where skateboarders, banned from their towns' streets, can watch their heroes sign autographs on ABC's Wide World of Sports (ABC, like ESPN, is owned by Disney). "Now when I tell people I'm a professional skateboarder...
What then is to be done? How to avoid the over-the-top post-death hype that doesn't do the celebrity any good and usually nauseates those of us still among the living...
...cancer patients would rather not know about such progress and live in a world where doctors can disclose promising research on their own timetable? Those days are over, thank God, and the reaction to Ms. Kolata's article proves it. I would assume that the response--what you call hype--will pressure drug companies and researchers to compete, get faster results from the FDA and encourage funding. It seems the false hopes that were most dashed were those of TIME's journalists who didn't get the story first. AMY M. SPINDLER New York City...