Word: hype
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Some advisers think the high minimum isn't such a bad thing. Maybe betting the nest egg on hype-heavy IPOs is just another way for middle-class families to lose their shirts to financiers who wear nicer shirts to begin with. What will happen the first time Wit sells shares of some loser at $12 and they promptly sink to, say, $4? "These deals tend to be highly volatile," says a banking executive. "They appeal to people who can afford a certain amount of risk. But the mom-and-pops? God love 'em. It's not easy...
These cautionary words were all but lost in the hype surrounding the FDA's approval of Redux in April 1996 (after a scientific advisory panel initially voted 5 to 3 against approval). By June, U.S. doctors had scribbled nearly 2.5 million prescriptions for Redux, and the number of people exposed to the drugs rose to an estimated 60 million worldwide...
...HYPE PATROL...
...Also, Elliott isn't your typical Top 40 sex siren. She has a regular, stocky body, the kind most people have unless they're members of a professional sports team or Keenen Ivory Wayan's all-woman house band. So the record company turned to music-video director Hype Williams. Over the past year or so, Williams--his real first name is Harold--has become the most in-demand music-video director going; his clips boast a sensuous palette of colors, and, most important, they tend to get heavy play...
Some acupuncturists use magnets to stimulate pressure points and promote circulation. But as Dr. Edward McFarland, head of sports medicine at Johns Hopkins University, puts it, "The science [of biomagnetics] has to catch up to the hype." Indeed, there have been no authoritative studies on the effects of magnetic therapy. There is no shortage, though, of theories about how they work...