Word: hype
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...whole millennium thing is basically a hype," says Robert Halmi, who is producing a millennial extravaganza for abc and thus knows whereof he speaks. "But," Halmi continues, "just try to make a reservation for New Year's Eve 1999 at any of the landmark restaurants around the world. It's sold out. So obviously the hype works." In that spirit, ABC asked Halmi, the chairman of Hallmark Entertainment, to come up with something about "what the year 2000 means." A tough question, so Halmi has passed the buck to 10 of America's leading playwrights--John Guare, Larry Gelbart, David...
...calculated--surely errantly--to have taken place on Jan. 1, A.D. 1. At any rate, the history of the past thousand years shows that mass psychology--if not events themselves--tends to behave in predictable ways when multiple zeros loom on the calendar. So if not plagued by incipient hype-induced ennui, how then should we be feeling as the 20th century winds down? "Convinced of exhaustion, extreme peril, exorbitant risk, explosive transformation." This is historian Hillel Schwartz's description of the fin-de-siecle mind-set in his definitive book Century's End. Schwartz was writing...
...Klebnikov went on to criticize the hype surrounding cults...
...hype and glory surrounding the Net these days, occasional great ideas do make it to market nearly unnoticed. For instance, Homegate, an Internet connection service that quietly launched last week in 760 cities around the globe. Homegate's new software lets travelers connect their PCs to the Net from anywhere with a local phone call. An executive from Anchorage can jack in from Jakarta for about 10[cents] a minute, instead of the $20 a minute it would cost to dial Alaska...
Actually, there is a logical and economical reason behind last week's edition. The lemmings in the rest of the media (especially the producers of television newsmagazines) give the edition enormous hype. Time plays it up in preceding magazines. Along with this increase in exposure, Time gets a big bump in purchases, even though NOTHING HAS HAPPENED...