Word: hype
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...pool at the Georgia Tech aquatic center was supposed to be the fastest in the world, but it yielded more surprises than world records (four). While teammates like Janet Evans and Amanda Beard got all the pre-Olympic hype, the charmingly gawky Van Dyken stole the show with an unprecedented four gold medals. Michelle Smith, another relative unknown from Ireland, a nation not heretofore known for its aquatics, won three races. The U.S. men's 4 x 100 freestyle relay team of Gary Hall Jr., Jon Olsen, Josh Davis and Brad Schumacher not only kept America's unbeaten streak...
...experienced technician, Tracy the supportive den mother. The group they assembled for the Olympics was older and more mature than the '92 group: three were competing in their second Olympics, and the average age was 18. Moceanu, the tiny 14-year-old who got the most advance press hype, was an exception that will soon be against the rules; for the 2000 Games, the minimum age for competition has been changed...
...Media hype is ahistorical. Intimate electronic magnification causes the present vividness and trauma to override memory and the rational sense of historical proportion. We have all lived with the media effect for a long time and have made our inner adjustments to it. The trouble is that the left brain reads and the right brain watches television. The TV-watching eye takes in the explosion in Atlanta and the fireball over the ocean and the crater in Oklahoma City, and relays the shocking images to the center of the brain, which by reflex extrapolates a world menaced by terrorists...
...newspaper ads. You've heard the radio commercials. You've probably even heard random people in the Square talking about it. It's been here before, and after much ado and praise, it's here again. You stop and wonder to yourself, "Is it really worth all this hype? Can any musical in existence live up to the expectations people have created for it? Most of all, is it really worth going through the hellish hassle called TicketMaster to get tickets to "The Phantom of the Opera...
MICHAEL KRANTZ has been fascinated by new media since the dawn of what he calls "the age of infobahn hype." He's a self-confessed recovering Doom II addict who has written about everything from Nintendo to nanotechnology; this week he covers Time Warner's all but completed acquisition of Turner Broadcasting. Before joining TIME, Krantz was a senior editor at Mediaweek and an indefatigable free-lancer (his work appeared in such magazines as New York, Rolling Stone and the New Yorker). He is also that lucky man who is happy in his job. "My field," he says...