Word: hype
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...kidding? We do not drive some 120 miles to watch football. I mean, with all due respect to the players, the game is rather tangential to the dozens of tailgates, parties and concerts that bring together current undergraduates as well as hordes of alumni. It is the hype surrounding The Game that attracts so many fans from two schools, neither of which normally has a very pronounced school spirit...
...harshest of these attacks are true, SoftRAM 95 isn't just one more computer product that fails to live up to its hype; it's a hollow piece of Potemkin programming, devoid of the advanced, patent-pending compression technology touted in its packaging. In short, says Mark Russinovich, a University of Oregon computer scientist, "the thing is a fraud...
...said that if her program lost its federal funds community service in Cambridge would take a direct hit. Students "might need to use their time to find other sources of income or it might not seem as attractive without all the hype," Han said...
...turning visions into reality has always been the trickiest step in conducting a successful revolution. Five years after the first approved experiments on humans in the U.S., there are now 600 Americans enrolled in 100 clinical trials. Yet after all the tests and all the hype, there is still no unambiguous proof that gene therapy has cured--or even helped--a single patient...
...defining trial of the 1990s. The Simpson case offhand seems an unbeatably lurid end-of-the-millennium American omnium-gatherum of race (the nation's oldest, most durable inflammation of the psyche), sex, celebrity, media hype, justice and injustice . A perfect demonstration of how the American tendency to moralize has gone into partnership with the American appetite for trash-the superego and the id so nicely morphed that they are indistinguishable...