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Word: hype (lookup in dictionary) (lookup stats)
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Usage:

...MacNeil: "The competition driving the networks now -- CNN, Court TV, tabloid television, entertainment television and magazine shows -- the standards they use have gradually infected what used to be the strict, dignified standards of network news. Now those news shows -- they're like circus barkers who have to exaggerate and hype to haul them into the tent...

Author: /time Magazine | Title: PRESS: PRESS: And Then There Was One | 10/24/1994 | See Source »

Believe the hype...

Author: By Anand S. Joshi, | Title: Majmudar Adjusts To First Singles Role | 10/21/1994 | See Source »

...Throughout the entire East, the basic social unit is the family," said Kiang. "The social pressure is not to hype yourself but to be meek and self-effacing...

Author: By Zoe Argento, | Title: Asians in Medicine Discuss Stereotypes | 10/18/1994 | See Source »

...women had made the vertical Long March to respectability in the office and the bedroom, but according to Hite, they felt abused and desperately confused. The book's statistics and haranguing tone troubled TIME writer Claudia Wallis. Yet under the sheer hype, she discovered a bitter truth that transcended sexual specifics. "Women are finding that they cannot have it all," concluded Wallis. "They are staggering under the burden of trying to be all things to all people -- the nurturing parent, the successful ) careerist, the sexual athlete. Today they are asking men to play all these roles...

Author: /time Magazine | Title: To Our Readers: Oct. 17, 1994 | 10/17/1994 | See Source »

...what are these lists there for? Chiefly, it appears, to spark controversy and sales, particularly when Bloom gets around to handing out pass-fail grades to 20th century writers (see box). But for all the prepublication hype it has aroused, Bloom's back-of-the-book grab bag of ancient and modern writers forms the least interesting part of The Western Canon...

Author: /time Magazine | Title: Hurrah for Dead White Males! | 10/10/1994 | See Source »

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