Word: hype
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...October postseason. (The broadcast rights to the play-offs and the World Series alone were projected to bring in $180 million.) The owners had just launched their experimental Baseball Network on ABC and NBC with the mid-July All-Star Game. Early TV ratings were higher than expected. To hype fan interest, the owners had offended baseball purists by adding a second tier of postseason play-offs complete with football-like wild-card teams beginning this year. (The gimmick may have a fatal flaw: the Texas Rangers would currently qualify for the play- offs even though 10 other teams...
...Mainstream Coalition," a bipartisan group of 16 senators working on a health-care compromise, may not have as much influence as Inside-the-Beltway hype has suggested. The coalition, led by Sen. John Chafee, R-R.I., hoped to present Senate leaders today with a bill designed to break the impasse between Republicans and Democrats. It would put cost controls on the insurance industry, and take employers off the hook of having to provide bill for coverage. But this morning, Congressional Budget Office Director Robert Reischauer said their numbers didn't add up. Chafee called the briefing "sobering," but added...
Sluggish sales defy "If you hype it, they will come" philosophy...
...already started. The idea, says impresario Tibor Rudas, a specialist in mammoth outdoor attractions, is to reach beyond opera buffs to people "who wouldn't know whether Aida is a spaghetti or a swear word." Commercials that ran during soccer matches on cable TV's ESPN started the hype. A music video that will air around the world shows the singers gleefully kicking around a soccer ball and singing what the backers hope will be the new Nessun dorma: the brindisi, or drinking song, from Verdi's La Traviata. (The promoters have not forgotten their prize song; Pavarotti will sing...
...SUPER-UPLIFT bra -- a high-tech, cleverly marketed 90's version of the old-fashioned push-up bra -- was introduced two months ago with a torrent of hype. Demand, however, has not been uniformly distributed...