Word: hype
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...contained, his readers were probably just as interested in the man himself. "No one can resist the idea of a crippled genius," Hawking says, with an edge of displeasure. He is not, as some have claimed, the second coming of Einstein, a characterization Hawking denounces as "rubbish . . . mere media hype." But his work on black holes, especially, would be of Nobel caliber -- except that the prize committee insists that theoretical work has to be verified by experiment or observation before it is rewarded. None of Hawking's theories will likely be proved during his lifetime, a fact that Hawking claims...
...BOTTOM LINE: He's survived the pressure and the hype; now can he learn how to run a talk show...
...first show, O'Brien defused the hype over his arrival with aplomb and good humor. In a taped opening bit, he was seen jauntily walking to work on D- day, as everyone from his apartment doorman to NBC anchorman Tom Brokaw warned, "You'd better be good." When John Goodman appeared, the screen flashed FIRST GUEST and he was mobbed by photographers. When Drew Barrymore showed a provocative photo of herself in a Guess? jeans ad, O'Brien yelped with mock lust, then showed a cue card that read, OW! WOW! OWWW! "Everything's written down for me," he said...
Both men have well-oiled promo machines, with Pavarotti's the more unbridled. His white handkerchief is as familiar as Michael Jackson's glove. But as Beverly Sills, an acute observer of the opera scene, says, "Forget the hype. Once they get out there, they have to produce, or the hype will just vanish...
...chess, a notoriously cerebral exercise, ever achieve the critical mass- market niche necessary to pay top players what they now think they are worth? To those who do not know the game, televised chess can seem slightly less enthralling than a test pattern. Despite all the hype, Kasparov and Short have not yet filled the Savoy to its 1,030-seat capacity. As both championship matches stretch on, and the war between FIDE and the top two players escalates, chess fans may come to wonder whether they are experiencing an embarrassment of riches or merely an embarrassment...